TUSHY PROBLEMS:

Long periods of sitting = Less glute activation.

If you don't use your butt muscles (glutes) on a regular basis, they can actually get "amnesia" and forget how to work effectively. If you look behind you and it looks like a flat pancake, you need to build those muscles.  In addition, if you squeeze your butt as hard as you can, you should be able to feel the muscles working. If you don't... well it's also time to get to work. :)

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Is there actually something wrong with flat, flabby or inactive glutes?

If your glutes don't properly work during sitting, walking, carrying heavy items, going up/down stairs, etc. other muscles take over that aren't necessarily supposed to. This may cause injury, lead to low back/hip/knee pain, or build bulky thighs.

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We are short on time.

Everyone is busy and on the go these days. Very few women have time to hit the gym for an hour, including myself. But, many make the mistake of going on long runs in hopes of shaping their butt or thighs without results. Instead they could be doing a few key exercises (even in front of the TV) getting more out of their time.